Social Responsibility occurs when companies voluntarily decide to contribute not only to a fairer society but also to a more sustainable environment.
Social Responsibility can be understood at two levels: internal and external. In its internal dimension, socially responsible practices relate to human resource management, health and safety at work, adaptation to change and management of environmental impacts and natural resources. In its external dimension, corporate social responsibility is linked to the network of relations with local communities, clients and suppliers, shareholders and investors, while respecting the human rights implemented worldwide, as well as to the overall management of the environment.
Corporate Social Responsibility (CSR), practiced mainly by large companies or multinationals, should be a strategy in any business sector, including small and medium companies.
CSR is not limited to what is required by law with regard to working conditions and protecting the environment. It goes far beyond that, including for example, voluntary actions that contribute to the development of society through education, culture and improving living conditions.
A socially responsible company respects its workers’ rights:
– It does not resort to the exploitation of child labour;
– It does not carry out discriminatory practices;
– In the case of resorting to labour in other countries, namely developing countries, it is concerned with the living conditions of those workers.
The Fair Trade concept was specifically designed to provide producers in developing countries with a fair pay for their work and with adequate conditions for their development.
A socially responsible company plays an important role in the development of local communities, and may do so through sponsorships, donations, patronage and voluntary work in areas such as education, culture and sports. The number of activities that can be developed is huge and, at a national level, there are cases of companies that support the construction of schools and hospitals, the supply of materials for schools and the conservation of monuments and buildings. There are even companies in which employees voluntarily participate in educational activities and give support to the elderly or sick people, during normal working hours.
Recently, Belo Digital has also provided its services to a Private Institution of Social Solidarity (IPSS), the Centro Social do Carriço. The services involved the development of a marketing strategy for the dissemination of that Social Centre. Thus, a new identity for the institution was created and this was achieved through an elaborate rebranding strategy that would reflect their values. A corporate website was also created in order to promote all of the activities and social responses that the Social Centre offers.
The Centro Social do Carriço promotes people’s quality of life by offering the community four social services: the Nursery (0 to 3-year-olds), the Day Centre, home care service and the social Area. It also has a swimming pool which, despite not being a social service, aims to provide and complement people’s health and wellbeing.
Identidade visual e website desenvolvidos por Belo Digital