With the constant change in consumers’ behaviour, there is a need to create strategies to keep up with the pace of the consumption market.
The ability to keep up with the technological advancements is a crucial element for success, mainly for small companies.
Check out the 5 digital tendencies for the new year – 2016:
1. Content continues to be the top priority
The demand for high-quality content will continue to grow. In 2016, the creation of content should be an important factor for any company, regardless of its size or business sector.
Companies that produce content, whether in text, visual or video, and that maintain an active blog, are 67% more likely to make monthly sales than those that do not.
2. Visual content improves SEO
Visual content such as images, videos or infographics is much more captivating than a simple text. Thus, the user spends more time on your website, clicking on your links and, consequently, improving its ranking.
3. Mobile is priority
The contents are heavily consumed via mobile. If your website is not suitable for this type of device, it is time to think about it! Besides providing a good experience for the consumer, websites with good navigation will be better ranked by Google, which has been penalizing non-responsive websites for some months now.
4. Cloud is the safest option
Cloud computing is already perceived as a strong technical, political and financial risk reduction factor. Thus, in 2016, more applications will be migrated to the cloud, which will be consolidated as the main platform for the development of new digital applications.
5. Google will not be the only prominent Search Engine
Social networks like Facebook, Twitter and Youtube are great sources of information. They have advanced search capabilities with integrated payment methods, where consumers can make purchases, chat with friends and share opinions.
What will you do with your business in 2016? Do not hesitate to contact us, we can help!