The 21st of April 2015 is the date announced by Google to start using the mobile phone as a key to position websites. Google argues that all websites should have a responsive design (i.e., the ability to adapt to all screen sizes).
As of this date, there is a high possibility that the websites will not meet the minimum requirements of the new algorithm, and will receive fewer visits or even no search visits using mobile devices (this is because 42% of searches are done on mobile devices).
It is fundamental to get one of the top positions in the search results in order to attract visitors to the website, attract new clients and thereby increase the chances of closing a deal. To accomplish this, a good Search Engine Optimization (SEO) strategy is required. What Google states is that this strategy requires a Mobile Friendly website.
There are certainly competitors who already have responsive websites and, as the others are making their transition, the non-mobile websites are doomed to lose their place in the search results ranking (for example, move from the 1st to the 2nd page which represents a very strong decline in the number of visits).
To avoid losing visibility online, you can check if your website is Mobile Friendly using Google’s specific tool for that purpose – Mobile Friendly Test.
If your website is not prepared for the new Mobile Friendly algorithm and you want to make the necessary changes to meet the new algorithm’s requirements, please contact us and we will help you create a responsive website in order to optimize your digital strategy.