The Digital Revolution

The first industrial revolution, which began in England in the last decades on the eighteenth century, was characterized by the transition from the manual production methods to the mechanical production methods. About a century later, the combination of iron, steel, railways and coal led to the advent of mass production which marked the second industrial revolution.
Today we experience a third revolution – the Digital Revolution – where services start to be provided over the Internet rather than via physical services.

Portugal has started making an effort to upgrade its services to the most advanced information systems.
The public sector is being computerized. As of August the traditional paper prescriptions issued by the doctors will disappear.
The government defends that this measure will be an effective way to fight fraud. The paper prescriptions will be replaced by electronic files, kept on the public administration’s servers, and will be “attached” to the Citizenship Card.
The Portuguese pharmacies will have an appropriate reader for the Citizenship Card which will access the medication prescribed to the patient.

PT has also recently launched a program to support the Digital Economy.
“Today, we are taking a step that marks the beginning of a new life for the company”. These are the words of Armando Pereira, President of PT’s Board of Directors, on the day the project for the Digital Economy was launched.
The program aims to support the digitization of Portuguese business, providing micro-enterprises, SMEs and the general public with the tools needed for creating an effective and sustainable digital presence.
At the launch of the program for the Digital Economy, Alexandre Nilo Fonseca, responsible for the Contents Communication and New Business Development unit, emphasized the clear difference that exists in the pace of digital adoption between consumers and Portuguese companies.
If consumers today are at the forefront of using technology, Portuguese companies, particularly micro-enterprises and SMEs still have a long way to go in using ICT. Only 5% of the micro-enterprises in Portugal, representing 95% of national businesses make online transactions. But when we talk about Portuguese users, of the 70% who use the Internet, more than half make online purchases.
National companies are not exploiting the potential of the digital revolution, “25% do not use the Internet, 75% do not have an online presence and 95% have never made an online transaction,” said the executive.

How can my company become digitized?
– Have a website with relevant content regarding the company so that its products/services will convey trust, credibility and professionalism;
– Have paid advertising to reach its target-audience;
– Develop Email Marketing campaigns to promote company offers;
– Be present on the social networks;
– Provide services over the Internet;
– Have an online shop – sell its products on the Internet.

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Curiosity

Denmark is also a good example of a country which wishes to keep up with the digital revolution.
This country believes that the future will be controlled by electronic money. Its government has announced that it hopes to eliminate the use of coins and bills in clothes shops, petrol stations and restaurants by 2016. Its goal is to become the first country in the world to eliminate the circulation of physical money.
The measure was presented as part of a package of proposals to boost business productivity.
“The goal is to cut the significant administrative and financial costs involved in the use of money”, said the Danish government.