Over the last few years, digital communication has become a powerful tool for companies to bond with their clients and, consequently, increase their sales. With the constant technological evolution, the Internet has begun to take up most of our day because we can no longer go without network access via a smartphone, computer or tablet, wherever we may be.
Clients like the attention and feeling they are important. They look for a company which understands and speaks to them. Hence, digital communication is the best tool to win over the public.
1. Quality and updated website
The website is your company’s showcase and, as such, it must have quality and be constantly updated. It works, for example, as a shop: no one likes to visit a shop several times and always find the same outdated products or collections. In this way, the user makes a second visit to the website looking for new content. If there is none, there is no reason to go back.
In addition, Google values the websites that are constantly changing and have new content.
Nowadays, it is unthinkable to imagine a layout which is only adapted to the screen of a typical computer. The layout should have a responsive design, therefore, adapted to a device of any size. This is the only way the website will appear in the searches done using smartphones or tablets.
The Blog is the secret of updated content. When publishing articles every week you will not only get more traffic to your website, but also quality and updated content. Articles should include important topics for the clients in order to be easily found when they do a search using the topic on the search engine.
3. Social Networks
Social networks are a means of communication in constant expansion. We live in a world that depends largely on Facebook, Twitter and / or Instagram, from watching the news to keeping in contact with friends, so it is not surprising that social networks have become an important vehicle for communicating with clients.
These communication networks are a priceless tool for marketing research since they are a privileged means to obtain information about the consumers. The brand’s fans will undoubtedly give their opinion when asked “what’s your favourite colour for a new car” or “do you prefer a big or a small mobile phone”.
The low cost of the online actions makes them fundamental for the growth and strengthening of a brand. Carrying out campaigns on the social networks makes it possible to segment their target and manage the campaigns at the same time, following the cost per click or cost per thousand impressions system. The campaigns reach their target audience with great precision.
Competition is also present on social networks. Knowing how other brands position themselves, identifying their strong and weak points, will help your company draw up more effective strategies.
See our full Article: How can your company benefit from social networks?
4. Email Marketing
The dissemination of campaigns and the promotion of services in newsletters are two other strategies which can be very effective, when they are correctly implemented. The secret consists in sending the right message to those who wish to receive it, i.e., the database must be carefully segmented so as to send different contents to the different audiences.
If your company sells female clothing, your email marketing campaign should be different for the female and male contacts. While, for the women, you may send messages regarding fashion or even about «those trousers that are the latest tendency», the message for the men should be, for example, «take advantage of the discounts on women’s trousers and surprise the lady in your life.»
5. Online Advertising
Google Adwords is one of Google’s powerful tools which can help you to reach your goal, whether it be to attract more people to your website, sell the products/services or simply receive telephone calls and ensure customer loyalty.
The biggest advantage of advertising on Google using Adwords is that your ad will appear to those who are truly looking for your product or service. This happens because Google Adwords makes it possible to create highly segmented ads for your audience.
The ads can be segmented by gender, age, schedule, country, region or city, and they appear to potential clients when they search on Google using keywords related to your business.
Your ad should be attractive and appealing, using expressions like “Buy now”, “Don’t miss it” or “Sale” in order to attract attention and spark interest from potential clients.
Signing up for Google AdWords is free. You only pay when someone clicks on your ad to visit your website, or calls you. In other words, when your ad reaches its goals.
See our full article: Advantages of advertising on Google using Adwords