Online social networks or Social Media are a new type of media which stimulate participation and promote interaction. If a content of interest for your audience is posted, they will be urged to make a comment or express their opinion, or even “Like” it. Whatever the comment your follower may make, they should always be adequately managed because the audience has complete freedom to express their positive or negative opinion. Negative comments are not necessarily bad, but rather a way through which a company can understand what is not working so well and, with appropriate management carried out by experts, the company can reverse the situation in its favour by making the follower feel heard and, therefore, compensating them. On the other hand, a positive comment is crucial for the company’s success.
“50% of the current clients prefer to buy products and services from companies which they can contact on social networks”.