Currently, more than one million companies advertise on Google using Adwords.
Google Adwords is one of Google’s powerful tools which can help you to reach your goal, whether it be to attract more people to your website, sell the products/services or simply receive telephone calls and ensure customer loyalty.
The biggest advantage of advertising on Google using Adwords is that your ad will appear to those who are truly looking for your product or service. This happens because Google Adwords makes it possible to create highly segmented ads for your audience.
The ads can be segmented by gender, age, schedule, country, region or city, and they appear to potential clients when they search on Google using keywords related to your business.
Your ad should be attractive and appealing, using expressions like “Buy now”, “Don’t miss it” or “Sale” in order to attract attention and spark interest from potential clients.
Signing up for Google AdWords is free. You only pay when someone clicks on your ad to visit your website, or calls you. In other words, when your ad reaches its goals.
The control tools allow us to analyse the results over time so that a proper management of the campaign is carried out. Google Adwords indicates how many people saw your ad, how many people clicked on the ad and how many online sales were a direct result of your campaign.
Nowadays, it is essential to advertise on all devices that clients use, including the computer, laptop, tablet and mobile phone. Google ads appear on all kinds of devices so that when your users surf the Internet, your business is always present.