When we talk about Flash the first thing that comes to mind is the effects that are available and the possible interactivity.
Although it is gradually being replaced by HTML 5, if Flash is used in interactive banners or games it could be a good software. The problem is when you decide to create an entire website using Flash. In this case, it is necessary to consider several factors:
1. Optimization for search engines
For Google it is important to be able to read the content of a website easily and Flash makes this task difficult.
A website that is developed using Flash is like a video for Google, therefore only counting as one URL. Thus, Google will be able to index a limited number of pages. The URL and the number of pages are relevant factors, so the websites that use Flash lose many points in the Google ranking.
2. Mobile Devices
Mobile devices do not support Flash technology, which is why users who browse using these devices are not able to see the website’s content.
25% of web users are only mobile users. Are you going to leave out this market niche?
3. Content Management
Websites using Flash are developed in a way that the clients depend 100% on the company that created the website to make changes in the content.
Nowadays, with the increasing use of CMSs (Content Management Systems) such as WordPress, a greater number of clients realize that they can have a dynamic and easily updated website. Google likes websites that publish contents regularly and therefore earn points in the Google ranking.
4. Loading Speed
Before you can see the Flash website, you have to wait for the entire website to load, or at least a significant part of it, before you can see any information.
Most users give up if they have to wait more than a few seconds.
Even though Flash is a good tool for videos, interactive games, banners and online ads, YouTube has also stopped playing videos on Flash and started using HTML5 by default.
There are still many companies today that use Flash technology on their websites, therefore wasting all the potential of a good presence on the Internet and of keeping up with the digital revolution.
Contact us and find out how we can boost your business on the Internet.