We live in a time when much is said about social networks. Being sociable is popular and no one can resist commenting a subject on Facebook or even sharing a photo of their lunch on Instagram.
But are social networks important for your business?
Each social network has millions of active users every day. Therefore, what you should consider is whether your audience is on social networks. Considering the overwhelming number of users, it is most likely that your audience is on social networks and being present there could be a kick-off to launch your brand name in the business world.
How can your company benefit from social networks?
Online social networks or Social Media are a new type of media which stimulate participation and promote interaction. If a content of interest for your audience is posted, they will be urged to make a comment or express their opinion, or even “Like” it. Whatever the comment your follower may make, they should always be adequately managed because the audience has complete freedom to express their positive or negative opinion. Negative comments are not necessarily bad, but rather a way through which a company can understand what is not working so well and, with appropriate management carried out by experts, the company can reverse the situation in its favour by making the follower feel heard and, therefore, compensating them. On the other hand, a positive comment is crucial for the company’s success. By meeting the audience’s needs, the brand gains potential allies. Satisfied fans become spontaneous advocates of the brand because they feel encouraged to talk positively about their experiences.
“50% of a consumer’s buying decisions are influenced by word-of-mouth.”
These communication networks are a priceless tool for marketing research since they are a privileged means to obtain information about the consumers. The brand’s fans will undoubtedly give their opinion when asked “what’s your favourite colour for a new car” or “do you prefer a big or a small mobile phone”.
The low cost of the online actions makes them fundamental for the growth and strengthening of a brand. Carrying out campaigns on the social networks makes it possible to segment their target and manage the campaigns at the same time, following the cost per click or cost per thousand impressions system. The campaigns reach their target audience with great precision.
Competition is also present on social networks. Knowing how other brands position themselves, identifying their strong and weak points, will help your company draw up more effective strategies.
“50% of the current clients prefer to buy products and services from companies which they can contact on social networks”
Social Networks in Numbers
– 9 years
– 550 million accounts
– 215 million monthly active users
– More than 175 million tweets per day
– 11 new accounts created every second
– 1 million new accounts every day
– 11 years
– 1.230.000.000 users worldwide
– 680.000.000 users via mobile
– 43% of the Portuguese population use Facebook ( about 4.700.000 users )
– 640.000.000 minutes spent on Facebook per month
– 12 years – created in 2003 as a network for professionals
– +200 million active users
– +2 new users every second
– 41% of searches via mobile
– 3 years
– 1 billion accounts
– 540 million monthly active users
– growth rate of 33% by year
– 3 years
– 40 million users
– 80% women
– 23% of the users use it once a day
– 4 years
– 200 million accounts
– 20 billion photos shared
– 23% of young people consider it their favourite network